This initial version of the site was put together very early in the 2012 campaign, before any real branding decisions had been made. It was deemed more important to have a way to begin collecting contributions to the campaign and then work out the details once things got moving. We wanted to avoid the typical labels associated with partisan color schemes and push local imagery. The Northland Fountains were an easily identifiable icon in the district and used in one of our previous photo sessions, and incorporated as texture into the site.